Fine Toy Co
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About us


Welcome to fine toy co

The NZ web store for beautiful children's wooden toys, heirloom quality dolls and organic soft toys. We are a small family business with a passion for play. We have a lot of experience with kids of our own and a background in early childhood care. We have searched the world for the finest children's toys and we hope you enjoy browsing our shop. We currently stock four brands of exceptional quality.

Grimm's Spiel and Holz design.

We are in love with Grimm’s wooden toys! A small company committed to producing clean, green toys in Hochdorf, Germany since 1978. Their capacity for open ended, imaginative play is unparalleled and every one of their products skates the line between toy and art. Grimm’s colours are so vibrant and joyful and the feel of a well made wooden toy just bears no comparison to any other material. We feel happy when we play with Grimm's.


Holztiger's wooden animals are chunky, hand crafted, simplistic figures that inspire children's imagination. Each figure is designed in Germany and lovingly crafted in Romania from maple or beech wood and painted with non-toxic water-based dyes. As imaginary farm play is always a popular theme with young children, we have the complete range of Holztiger farm animals for you to browse.

Kathe Kruse

It is difficult to describe the design, quality and ultimate magic of a Kathe Kruse doll. They cannot be fully appreciated until you have one of them in your hands.  The vinyl used is high quality and free of nonyphenol and phthalates. Their faces are beautifully hand painted in the traditional way and their hair is in the form of a kanekalon wig, which gives the hair a realistic feel and appearance. All clothing is exquisite - so beautifully designed and made. Being made in Germany rather than the Far East, Kathe Kruse dolls are comparatively expensive. The stunning dolls we bring you come directly from the Kathe Kruse factory in Germany, with a rich history of over 100 years of doll making excellence.


We were so thrilled on discovering this line of organic soft animals. Senger is a small family business based in an idyllic mountain hamlet in Germany. Their soft toys are handmade using 100% organic cotton and filled with pure lambswool. Made with incredible workmanship and quality they are stunning to behold and wonderfully soft to touch. Senger soft toys are all-natural and baby-safe. They are so well sewn they can go in the washing machine - they will last a lifetime. Also, each animal has such great character and sure to become your child's favourite cuddle friend and lifelong companion. It is a lovely feeling tucking your little one into bed with a beautiful organic toy. The moment I saw and touched them, I knew I couldn't wait to introduce them to the fine toy co store. They are truly of extraordinary quality.


We are based in Havelock North in sunny Hawkes Bay. We will be posting on facebook when we are planning a pop up shop, or an open day at our showroom for kids and parents to come and have a look at our amazing catalogue of toys. You can connect with us here

To the little people who will be receiving the toys we wish you many happy hours of blissful, imaginative and colourful play!
Thank you for taking the time to read about us. If you need any help please do contact us. If you have any comments or suggestions for the web store, or have any questions at all, We would love to hear from you.

Have a joyful and playful day.

Warm regards.

Amna & the fine toy co team.